Every client I work with, they all want the same thing in the end: to be number 1 in Google.
Sure, it sounds simple, but that’s usually far from the truth. For instance, it’s going to be way easier to rank for the keyword “Best Purple Monkey Pizza Salon” as opposed to “San Diego Hotel”. The more obscure and/or less competitive the keyword, the easier it is to rank higher. But more times than not, clients want to rank for the most common keyword phrases, which is hard, takes a lot of effort, and in some cases, is virtually impossible. But what exactly is SEO? Here’s how Wikipedia defines it: